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Insider Tips for Crafting Brand Logos in 2022

Creating a good logo is an important part of the branding process. The goal is to have an easily recognizable symbol. Of course, if it was easy then every business would have a great brand logo. As a top digital marketing firm, we wanted to share our Insider Tips for crafting brand logos. This isn’t a plug-and-play guaide for creating a logo, as that does not support a truly creative process; but instead, we are sharing tips that we have found useful during the process.

Let’s Face it — Perception is Reality!

Just like first impressions when we meet someone and, according to researchers at Princeton, size them up in under a second, the same thing happens when a person visits a website looking for a product or information.

If the logo and website design doesn’t grab their attention and create a sense of trustworthiness and confidence, your potential customer will bounce right back to the Google search page, and you’ve lost them forever.

However, before we delve into the development of a logo, we need to understand why they are important at all.